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Nextgen Infotech in Coimbatore provides best Software Course Training with Placement support. Increase your Job opportunity by learning trending software Courses. This Training program is designed for Students and Jobseekers to enhance their programming career. We offer courses like Java/J2EE Training, .Net Training, PHP Training, Android Training, Python Training, Web Designing Training, Digital Marketing, Networking & Cloud Computing Training, Basic Computer Course with 100% placement assistance

Digital Marketing Overview

Digital marketing is the strategy and processes that connect advertisers with their audiences acrossdigital channels. The digital channels include display, search, mobile, social, and video. Referred to as "Inbound Marketing" digital allows you to interact with advertisements and communicate back to advertisers.

Installation of Word Press Essentials

Here is the list of these essential settings which we should do after installing WordPress: Remove Dummy Content. Change Site Title, Tagline and Time Zone. Select www or non www version of website.

WordPress Website Developments

WordPress is web software you can use to create a highly functional website or blog. WordPress is both free and priceless at the same time. WordPress started as a blogging system, but has since evolved to be used as a full content management system and so much more through the thousands of plugins, widgets, and themes.

Word Press Theme Management

Themes are how WordPress arranges the layout of your website. They can come in all sorts of colors and designs to add a pleasant appearance. Some will even come with a range of editing tools to customize the look and feel of your webpages.

Plugins

Digital marketing is so broad that it takes a lot to master in it. It has a wide range of components and channels like email, analytics, SEO, content, advertisement, etc. and each has its own strategies and techniques. However, the right set of marketing plugins and tools can help you do the job easily and effectively.

Search Engine Optimization

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Search Engine Marketing

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages.Search engine marketing is also alternately referred to as paid search or pay per click (PPC).

Social Media Marketing

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

Online Advertising

Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Digital Analytics Tool

Digital marketing analytics. Digital marketing analytics tools collect data from marketing and advertising channels. They fall into five categories: Search engine optimization (SEO) tools help teams understand how likely their site and content are to show up in online search results.

Content Marketing

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.

Blogging

One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.